I bet someone has already started writing her obituary.Ġ1.'Music for me started really late in my life. She will become a brand, a biopic in training, a fall and a whisper, a legacy children will fight over. (They’ve already started.) Some will stalk her long after the fact.Ġ2. She will become an obsessional annoyance to some they will send unbearably cruel messages to her over Twitter. In 1 year (tops), no one will want to hear “Royals” ever again.Ġ3. She will disappear into a network of signs and half-remembrances.Ġ4. In 5 years, no one will remember her references, anyway.Ġ5. She’s not going to be young forever, you know.Ġ5.5. The narcissistic wounding is incurred as soon as you realize that, then, they don’t care about appealing to you, dear reader, either.Ġ6. UMG is very likely already dreaming about Lorde’s replacement. How you know if Lorde is right for you? Your existence is affirmed by the following lyric: “I’ll let you in on something big/ I am not a white teeth teen/ I tried to join but never did.”Ġ7.5. The difference between Lorde’s and Lana Del Rey’s net worth: negligible. Things that Lorde sings about that Lana Del Rey also sings about but Lorde sings about them differently: drugs, jewelry, alcohol, tigers, brands, friendship, domination, love, cola. Things that Lorde sings about that Lana Del Rey does not sing about: not letting stuff own you, we, suburbs, wearing long-sleeve shirts, orange juice, being middle-class, “didn’t come from money,” taking public transportation, walking home, home, growing up, laughing, watching TV, the future, “we let our battles choose us,” the internet. Things that Lorde sings about that Lana Del Rey also sings about: boredom, ambition, being young, buying things, high school, success and being famous (conspicuously before any commercial success is actually achieved), fading away, I/me/etc.,, driving, fantasy, summer, destruction, working hard, “Everything I say falls right back/ Into everything I’m not” (Lorde), partying, being alone. That, and new models are never that different from the older ones. Anyway, I wonder, because Lorde is employed by the same music corporation as Lana Del Rey, and shares with Lana a similar - but crucially not-identical - story. And, all the time, younger models replace older models. Eventually, unless the artist grows up with their art (few examples), the gimmick dies hard, and fast, and young (countless examples). I sometimes wonder if planned obsolescence exists in the corporate music world, too.

I guess it’s really all the drama she could’ve possibly dreamed of.Ġ6. With the exception of the surprising success of the terrible remix of “Summertime Sadness” - a song I genuinely otherwise like in its original form - she’s all but totally faded into the background (for now). Think and Grow Rich never became a best seller on account of Lana Del Rey’s or Mitt Romney’s, um, success.Ġ5. Worse, no one actually fetishizing Lana on various social networks was presumed to have the resoluteness to leave their computers behind for more than an hour or so.Ġ4. Lana Del Rey must’ve been presented at the wrong focus group, because almost no one sleeping in Zuccotti Park or back at home after college (and/or debt ridden and/or jobless and/or whatever) aspired toward the image she was selling them.Ġ3.5. She was singing about luxury products and wealth and celebrity ennui to: (a) young people without access, or to (b) young people with access and (therefore) self-hatred. But the deeper problem, the one that no one really talked about, was her irrelevance. There were superficial problems with Lana Del Rey, sure, with bogus questions surrounding “authenticity” being the most oft repeated. Needless to say, it didn’t settle well.Ġ3. During the height of the “Great Recession,” Universal Music Group unveiled an artist who epitomized the mythology of American success. I understand why this is the case: Lana Del Rey was a faulty product.Ġ2. Lorde doesn’t want to be compared to Lana Del Rey. That’s not a good thing for young girls, even young people, to hear.”Ġ1. “ I listened to that Lana Del Rey record and the whole time I was just thinking it’s so unhealthy for young girls to be listening to, you know: “I’m nothing without you.” This sort of shirt-tugging, desperate, don’t leave me stuff. And ‘lorde’ knows, this girl is only getting started.”Ī recent headline reads, “LORDE’S ‘PURE HEROINE’ IS THE ALBUM LANA DEL REY WISHES SHE MADE.” Now the singer is ready to break free and has already come out with a bang by climbing directly to the top of the charts. Shortly after, Lorde signed a development deal with Universal and has since been developing her sound and image. “Lorde, whose real name is Ella Yelich-O’Connor, was discovered when she was twelve years old by an A&R representative from Universal who saw a video of her at a school talent show singing a cover of Duffy’s ‘Warwick Avenue’.

Here we are again pure music